Corporate Communication

Develop your skills as a professional communication advisor and understand how companies and organizations operate in a complex world of constant changes.

  • Duration: 1 semester
  • Study mode: Full-time
  • Credits: 30 ECTS
  • Level: Advanced undergraduate 5th semester
  • Location: Campus Aarhus or Campus Copenhagen
  • Programme Start: Mid August (Campus Aarhus) and end of January (Campus Copenhagen)

Deadlines for application: April 1 and October 1.

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Your benefits:

  • Empower yourself as a professional communications advisor in a learning-by-doing environment where you will be working with real-world tasks.
     
  • Master a various number of corporate communication disciplines, such as experience communication, intercultural communication, change- and crisis communication and corporate social responsibility.
     
  • Understand the conditions for doing business, and learn how enterprises use different communication disciplines in order to deal with economical, cultural and political challenges in a complex world.
     
  • Strengthen your future career by becoming part of a lifelong professional and personal network of students from all over the world.

Programme structure:

Courses:

Course 1: Introduction Week
Get to know your fellow students, and become familiar with the study environment at the Danish School of Media and Journalism. You will also gain basic knowledge about the Danish society, culture and media.

Course 2: Crisis and change communication
The student will acquire competences within developing solutions for for instance CSR, change and crisis communication, and issue management for organisations in a variety of industries. The student will also be able to critically reflect on the particular communicative challenging issues which internationalization, globalization, and digitization poses to the communicative behavior of the organisations. Furthermore, the student will develop skills within collaborating, giving and receiving feedback, as well as critically reflecting on product and process.

Course 3: Experience Communications
By working with Experiential Communication the student will learn how to use methods and tools to employ alternative communication methods with the objective of breaking though the 'noise' towards the recipient. The student must work with experience communication from an analytical, a performantive, and an evaluative approach. Thereby the student will acquire the skills to operationalize experiences so that they appear as part of the strategic communication of the organisation and so the experience communication can be used in collaboration with other media or methods.

Course 4: Cross media
The student must acquire knowledge about media for professional use within and for organisations. Knowledge about new media is the student's foundation for acquiring skills within developing a Cross Media strategy with the crucial purpose of being present on multiple media platforms and exploiting the various strengths of the media in the best way possible. The student must have the skills to analyse and assess the presence of organisations on different media platforms in order to determine how the communication of the organisations function in a media landscape which works with communication on various media platforms. Through practical theory, workflows, and profession relevant cases the student must acquire competences within working strategically and tactically within a communication flow across media platforms.

Course 4: Micro and macroeconomics
The main focus of the course is to improve the student’s understanding of how changes in the economy affect the conditions under which companies operate. The course should provide the students the skills to act in an increasingly integrated and globalized world, where the societal and economic development affects the conditions under which individual businesses exist.

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Learning environment

  • Convert your practical, analytical and theoretical communication skills to realistic strategies and recommendations.
     
  • Develop your teamwork skills and intercultural understanding by working in groups of 2-5 international students.
     
  • Meet teachers and guest lecturers with experience from international corporations in various industries.
     
  • Become a part of a class of engaged communication students with an international approach.

Requirements
To apply for this programme you must have:

  • a minimum of 2 years of studies in Communication
  • a good command of the English language, both written and oral.

Non-native English speakers should include a copy of their TOEFL test results (minimum score 550 or computer based 80)/ IELTS test of 6.5 or have the test results sent to our address).

Tuition fee
You do NOT have to pay tuition fee if you are an exchange student from one of our student exchange partners.

The tuition fee for non-exchange students is 4400 €.

Download Study Guide: Corporate Communication (PDF)

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